Principal product designer

Most usability problems are
actually trust problems.

I'm a principal-level product designer with 20 years of experience designing high-stakes financial and enterprise experiences. My work focuses on the moments where uncertainty is highest and where clear, confident design has the most measurable impact.

How I work

Behavioral design

I design around what users actually do under uncertainty — not what they say they'll do. My work consistently targets the friction that causes abandonment, errors, and loss of confidence in high-stakes flows.

Systems thinking

I work at the component level and the platform level simultaneously. I've built enterprise design libraries and usability benchmarking systems that persist well beyond any single project.

Research & measurement

I established Capital One's Pay & Move Money usability baseline using SUM methodology — turning qualitative research into quantifiable performance data and shifting product decisions from opinion to evidence.

Constraint-led craft

Regulated, high-stakes environments are where I do my best work. Legal, compliance, and technical constraints aren't obstacles — they're the design problem. I translate them into experiences that still feel simple.

Selected work

My work lives in the moments where customers need to feel confident — irreversible payments, high-volume transactions, and complex financial workflows where clarity is the product.

Check deposit

Reduced behavioral friction in a high-volume banking flow by redesigning for confidence and timeline clarity. The result: a 20% reduction in support calls and a 5% lift in completion.This work reinforced that most usability problems are actually trust problems.

UX Measurement

Established standardized usability baselines across Pay & Money experiences and built a reusable, production-level testing prototype of the banking app.This shifted the organization from subjective evaluation to measurable performance tracking — and scaled research velocity across teams.

Wires

Led the 0→1 design of domestic wire transfers for native platforms, delivering on a long-standing business goal and elevating mobile as a trusted channel for high-value, irreversible transactions.This work demonstrated how platform decisions directly influence customer confidence.

AI: A thought partner

Two of the hardest parts of design happen before any screen get drawn. Discovery and synthesis. I've been experimenting with AI tools at both of these stages, not to replace judgement, but to extend it.

AI: Show Builder

I explored an idea for a platform to help community theater groups manage the operational complexity of producing a show. Productions require coordinating rehearsal schedules, cast lists, role assignments, rehearsal resources, and communication between directors, stage managers, and performers. The concept became Show Builder — a collaborative platform designed to help theater groups manage the lifecycle of a production from first rehearsal through performance.