Principal product designer

Most usability problems are
actually trust problems.

I'm a principal-level product designer with 20 years of experience designing high-stakes financial and enterprise experiences. My work focuses on the moments where uncertainty is highest and where clear, confident design has the most measurable impact.

How I work

Behavioral design

I design around what users actually do under uncertainty — not what they say they'll do. My work consistently targets the friction that causes abandonment, errors, and loss of confidence in high-stakes flows.

Systems thinking

I work at the component level and the platform level simultaneously. I've built enterprise design libraries and usability benchmarking systems that persist well beyond any single project.

Research & measurement

I established Capital One's Pay & Move Money usability baseline using SUM methodology — turning qualitative research into quantifiable performance data and shifting product decisions from opinion to evidence.

Constraint-led craft

Regulated, high-stakes environments are where I do my best work. Legal, compliance, and technical constraints aren't obstacles — they're the design problem. I translate them into experiences that still feel simple.

Selected work

I don't specialize in an industry, I specialize in getting things built. Payments that can't fail. Tools that help theatre productions run. A pizza pop-up testing a new business model one Friday night at a time. The domain changes. The approach doesn't.

The Callboard

Callboard is production management software built specifically for community theatre. Schedules, content, casting, attendance, and communication. One platform. Designed and built by one person, made possible by AI.

Outcome: Designed and shipped for theatre companies with Claude Code

Amori Muori

A self-directed exploration of what a modern pizza pop-up could look like end-to-end — from customer ordering to kitchen operations. I designed and built a full-stack takeout app concept using Next.js, Supabase, and Stripe, covering a customer storefront with pickup slot scheduling, payment-gated address reveal, and a six-tab staff admin app (Orders, Kitchen, Inventory, Menu, Dashboard, Settings). The project was also a testbed for AI-assisted workflows: I integrated Claude-generated email copy for order confirmations and reminders, with customer segmentation logic that varied messaging based on order history. The goal was to explore how a solo operator could run a lean, tech-forward food business with minimal overhead.

Outcome: From business concept to operational system. Designed, built and shipped with Claude Code

Check deposit

Reduced behavioral friction in a high-volume banking flow by redesigning for confidence and timeline clarity. The result: a 20% reduction in support calls and a 5% lift in completion.This work reinforced that most usability problems are actually trust problems.

Outcome: 20% reduction in support calls · 5% lift in completion rate

UX Measurement

Established a portfolio-wide UX measurement framework using SUM methodology and built a production-level testable prototype of the banking app. The result: over 50 experiences benchmarked, 20+ design teams onboarded, and a fundamental shift in how design quality was evaluated across the organization.

Outcome: Org-wide shift to data-informed UX decision-making

Wires

Led the 0→1 design of domestic wire transfers for native platforms, delivering on a long-standing business goal and elevating mobile as a trusted channel for high-value, irreversible transactions.This work demonstrated how platform decisions directly influence customer confidence.

Outcome: First native wire transfer capability shipped to production

AI: A thought partner

Two of the hardest parts of design happen before any screen get drawn. Discovery and synthesis. I've been experimenting with AI tools at both of these stages, not to replace judgement, but to extend it.

Ongoing · Applied to active project work

AI: Show Builder

I explored an idea for a platform to help community theater groups manage the operational complexity of producing a show. Productions require coordinating rehearsal schedules, cast lists, role assignments, rehearsal resources, and communication between directors, stage managers, and performers. The concept became Show Builder — a collaborative platform designed to help theater groups manage the lifecycle of a production from first rehearsal through performance.

About me


I'm a designer at heart and a leader by experience.

My career has moved through academia, freelance creative work, and enterprise product design, each phase shaping how I think, communicate, and build.

Teaching sharpened how I explain complex ideas and create space for others to contribute. Freelance kept my craft sharp: taste, adaptability, and a close relationship with the fundamentals of composition, hierarchy, and clarity. Leading design inside a large enterprise taught me how to advocate for users in complex organizations, align across product and engineering, and connect design decisions to measurable outcomes.

Across all of it, the through line is the same: I care deeply about thoughtful work.

Experience

Senior Manager, Principal Designer

Capital One

2019 – Present

UX Design Manager

Bloomberg BNA

2015 – 2019

Founder, Product Strategist

Latimerart LLC

2005 – Present

MFA

Pratt Institute